Vow’s $VOW tokenizes discount vouchers, enabling retailers to issue v$, v£, v€ for instant, gas-free transactions. More
Fully Diluted Valuation | $61.14M |
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24H Trading Volume | $104,534 |
24H Low / High | $0.05 / $ 0.05 |
Circulating Supply | 345.79M |
Total Supply | 1.14B |
Max Supply | 1.14B |
Categories | Tourism 3 more |
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Founder | Anonymous |
Website | vow.foundation |
Socials | 1 more |
Chains |
Ethereum Ecosystem
1 more
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Explorer | Binplorer 4 more |
Contracts |
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Name | Pair | OG Score |
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Vow, launched in 2020 by the Vow Ecosystem Foundation, is a decentralized platform designed to integrate cryptocurrencies into retail by tokenizing merchant discount vouchers. Operating on Ethereum and leveraging Aventus (Layer 2) for instant, gas-free transactions, Vow addresses barriers to crypto adoption: volatility, transaction speed, and lack of demand.
The $VOW token (1.14B total supply, circulating supply unverified) enables retailers to lock tokens in smart contracts to mint voucher currencies (e.g., v$, v£, v€) at up to 5x the locked value, offering significant consumer discounts. Retailers must accept these vouchers back at face value, creating a self-sustaining demand cycle without fiat conversion.
Vow’s ecosystem incentivizes retailers to join a global distribution network, with v-currencies retaining 1:1 fiat value, no expiry, and transferability, unlike traditional loyalty points. The platform integrates with digital wallets for secure asset management and uses Elliptic’s blockchain analytics for AML/KYC compliance, adhering to regulations like the EU’s 5AMLD. Vow Limited, a Jersey-based issuer, received COBO consent from the Jersey Financial Services Commission (JFSC) for its token sale.
Vow aims to revolutionize retail by decentralizing voucher issuance, but faces challenges in transparency, adoption, and competition from stablecoins.
Vow’s token-economic model tokenizes discount vouchers (v$, v£, v€), allowing retailers to mint up to 5x locked $VOW value, driving sales without cashflow loss. Its Layer 2 (Aventus) ensures instant, gas-free transactions, and the 1:1 fiat-pegged, transferable v-currency creates organic demand, addressing volatility and adoption barriers.
The founders of Vow are anonymous. The Vow Ecosystem Foundation, governed by its community, oversees the project, with no specific individuals publicly named as founders.
Vow’s funding details are limited, but it raised $24.75M via a CoinList ICO in January 2025. No specific venture capital or institutional investors are disclosed, with growth driven by community participation and strategic partnerships like Elliptic for compliance.
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