AdEx (ADX) is a blockchain-driven advertising protocol and web3 marketing platform, evolving from a decentralized ad exchange to a Demand-Side Platform. More
Fully Diluted Valuation | $12.56M |
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24H Trading Volume | $4.71M |
24H Low / High | $0.08 / $ 0.09 |
Circulating Supply | 147.90 M |
Total Supply | 150.00 M |
Max Supply | 150.00 M |
Categories | BNB Chain Ecosystem 3 more |
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Founder | Ivo Georgiev 1 more |
Website | adex.network Whitepaper |
Socials | 5 more |
Chains |
Ethereum Ecosystem
2 more
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Explorer | Polygonscan 5 more |
Contracts |
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Name | Pair | OG Score |
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AdEx (ADX) has evolved into a prominent player in the digital advertising space, leveraging blockchain technology to offer a range of solutions for advertisers and users. This objective overview delves into the core features, token dynamics, and the driving forces behind AdEx.
1. Background and Development:
Established in 2017 as a decentralized ad exchange, AdEx has undergone significant development to become a full-fledged advertising protocol. The platform currently serves as a Demand-Side Platform, facilitating real-time bidding, traffic acquisition, and fostering direct partnerships with premium publishers.
2. The Role of ADX Token:
The native utility token, ADX, plays a central role in AdEx's ecosystem. It incentivizes validator uptime, contributing to the reliability of advertising campaigns. Token holders can stake their assets to receive rewards and participate in governance decisions, while advertisers benefit from reduced fees when using ADX for campaign payments.
3. Token Upgrade and Circulation:
In September 2020, AdEx performed a token upgrade, allowing for the creation of an additional 50 million tokens. The current circulation stands at 114,160,982 ADX, originating from the initial 100 million tokens at launch.
4. Founders and Team:
AdEx was founded by Ivo Georgiev and Dimo Stoyanov, successful entrepreneurs with a track record of accomplishments. The current team comprises 20 professionals, dedicated to advancing the AdEx advertising platform and the self-custodial wallet, Ambire Wallet.
5. AdEx ZK Technology:
AdEx ZK, a notable feature of the platform, facilitates direct connections between web3 advertisers and publishers. This zero-knowledge technology emphasizes privacy-preserving advertising, allowing website visitors to personalize their ad experience based on their interests.
6. Advancing the Attention Economy:
AdEx moves towards an attention economy by rewarding users with ADX tokens for interacting with ads. This approach aims to enhance user engagement and improve targeting, conversion rates, and acquisition for advertisers.
Conclusion:
AdEx (ADX) stands as a robust blockchain-powered advertising protocol, offering a suite of features for advertisers and users alike. With a focus on transparency, privacy, and user incentives, AdEx continues to evolve, shaping the future of digital advertising in the web3 era.
AdEx distinguishes itself by combining blockchain and programmatic advertising, serving as a comprehensive advertising protocol that enables direct connections between web3 advertisers and publishers through its innovative AdEx ZK technology, ensuring privacy-preserving and relevant ad interactions.
AdEx was founded by seasoned entrepreneurs Ivo Georgiev and Dimo Stoyanov, who have a successful track record, including their involvement in the creation of the media streaming platform Stremio.
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There may be different staking options available such as to participating in DAOs, decentralized governance and revenue sharing. Please watch out for scams. Only consider staking options promoted on the official website of the project and advised partners. Please click here to see the official links and make sure to follow the latest instructions.
This data is dynamic and varies depending on the number of tokens that are being vested/vesting, removed from circulation because of network transactions or burned permanently and staking reward distribution mechanism. According to self-declared data the circulating supply of AdEx (ADX) is ($147,900,000), max supply of AdEx ADX is ($150,000,000) and the market cap of AdEx ADX is ($12,383,426).
What is the AdEx (ADX) price prediction?
Predicting prices in the crypto market is highly speculative and can't be definitively stated. Various factors drive price movements such as macroeconomics, Bitcoin ($btc) and crypto market overall behavior, on-chain activity, whale positionings, growth potential of the project etc. We cannot give any price predictions nor financial advice, but you can look at our comprehensive data, expert user reviews and decide if the product suits your needs! Please do your own research DYOR!
The current market price of AdEx (ADX) is $0. As the OGAudit community we mainly focus on features such as use cases, product development, and sustainable growth. However, we also provide real-time market data and coin/token statistics, analytics, price history for popular altcoins. see here.
It is important to do comprehensive research before deciding whether AdEx (ADX) or any other cryptocurrency is a good investment. We believe you should ask each of these questions before deciding to invest or make partnerships with any crypto project:
Is this type of digital asset considered legal in your country?
Does Coin (AdEx ADX) solve a good problem or offer the best solution?
Do products and services work effectively, and solutions are scalable?
Does the team have a realistic roadmap and can catch up with it?
Does AdEx (ADX) have reasonable and sustainable revenue income models?
Can the team market their products and services well?
How decentralized is the governance and how strong is the community?
Has it reached its fair market value yet?
Does the coin/token have enough trading pairs and liquidity?
As the OGAudit community crypto experts, we evaluate crypto projects by asking each of these questions and more, to provide objective and reliable comments and ratings for the end-user, investors, and institutions. By carefully considering these reviews, ratings, and price action, you can decide whether AdEx (ADX) is a good crypto to invest in or not. To access these evaluations and ratings please click here . The OGAudit experts are the largest, most experienced, and elite users in the crypto space. However, keep in mind that the scores, expert reviews and comments on our platform are OGAudit users’ personal views and meant for educational purposes only. None of the information we publish on our website contains any investment advice and should not be perceived as such. Always -DYOR- do your own research well.
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